FUNCTIONS

BHG applies the value-added concept of hands-on management, including assistance in creation of:

• Business strategy, based upon previously successful formulas and industry-specific experience
• Access to international markets
• Access to key contacts in various industries
• Access to distribution channels

BHG provides the expertise necessary to formulate a business model in order to achieve controlled and rapid development of the portfolio company. The essential key is to be ready to strike when the market is right. This critical function involves the expansion of management resources in the portfolio company.

An integral element of the business model is a sales strategy. BHG utilizes its vast expertise to assist in finding market potential and exploiting it. The life cycle of high-tech products is often short, and timing is a key factor in the success of a product and the company behind it.

Internal communication is the vital tool necessary to ensure that an organization stays coordinated, motivated and effective. BHG supports an overall management strategy for the portfolio company by building a strong team around key strengths that push the company in the right direction. BHG provides dynamic connections to worldwide media platforms so that the client attracts global exposure as well. Committed and continuous external communication creates a pull from the outside world that is used by the portfolio company to attain goals faster. BHG considers every aspect of communication as an often overlooked element that is an important aspect of success.

In order to safeguard the continued operation of the portfolio companies, BHG may assist in finding additional investors. Once the company has proven its product and direction, more capital may be needed. New shareholders who understand and have power within a specific segment of an industry add value and business insight to a portfolio company. Investors' own operations are often a complement to the activities of a portfolio company.

During the various phases of a company's advances, BHG can assist in adapting organizational development to fit with the operational and marketing stages of the company.

External recruiting and searches within the network enable BHG to help portfolio companies identify executives who have the necessary skills and experience needed for the company to reach its full potential.