MANAGEMENT CONCEPT

HIGH QUALITY PEOPLE

BHG searches for entrepreneur who are:

• Committed to success
• Personally hold a significant share of the value of the company
• Dynamic visionaries that are striving to expand new markets

The right people provide the essential value to any endeavour. BHG enters into a cooperative management relationship with each entrepreneur. That is why the presence of strong management skills and talent is of vital importance to BHG, not only in pre-investment stages, but also as a value driver that can be continuously improved through training and development. The importance of people is also the reason why BHG insists that key people have a stake in the company. BHG wants to make sure that all parties are committed - even in rough times. BHG strives to be sure that those who take chances and commit will reap great rewards when success is achieved.

STRONG TECHNOLOGY

BHG values technology that is:

• Developed and controlled by the company
• Preferably protected or can be protected through patents
• At prototype stage or beyond
• Possesses a strong track record of rapid development

The pace of the IT world is constantly accelerating. This reduces the life cycles of new technologies and increases the need for uniqueness in any new venture. It is imperative for the organization to prove it can innovate rapidly and control technology development. New technology must integrate with existing players in an increasingly diverse world of applications. Faster, stronger, better, cheaper remain the old virtues that still apply. Marginal improvements in technology cannot win big in a world of ever improving standards. BHG strives to develop, market and fund breakthrough technologies that will change the world.

A UNIQUE MARKET OPPORTUNITY

BHG strives to recognize market opportunity that is:

• Suitable for indirect marketing
• In an early stage of market growth
• On the verge of a breakthrough
• Of great potential for expansion

Brilliant technology and innovative entrepreneurs that have missed the market are unfortunately saddled with disastrous consequences. In the early days of IT most inventions provided an evolution in technology for the marketplace. Consequently, many market opportunities were there and selling the new idea was the challenge. One could say that the window of opportunity was narrow and harder to open. Now, at the beginning of the new millennium, new markets are developing for technology at a much more rapid pace. First-generation proprietary technology has been replaced by next-generation, often user-friendly and solution-oriented technology thereby creating a never ending opportunity to innovate and grow.